| Every assignment,
whether with a new or existing client, begins with a preliminary
discussion.
Apart from needing to agree the requirement, the really important
part of this meeting is to see if there is a good fit between our
two organizations because we'll be working as a team.
We need to agree the objectives, the
theme and the personality of the site as well as the deliverable
targets against which we will all evaluate the success of the
relationship.
We will then prepare a detailed
proposal and action plan for your approval. If acceptable, we then
take the responsibility for delivering that plan every week of the
year.
During the initial consultation we
will devise a website strategy. This will be a plan
of how we can get the most out of your web site. The website
strategy will form the basis of the initial brief, which
the design team will use to create the initial web site. The
website strategy will aim to:
- identify all your current and
potential online markets (these can differ from your traditional
audiences)
- make best use of targeted
promotional techniques to attract high quality traffic
- provide appropriate and engaging
content to draw visitors deep into your site, including compelling
calls to action that produce results
- maximise revenue-generating and
cost-saving opportunities to ensure optimum return on investment (ROI).
The marketing team will
build upon this website strategy and devise a
marketing plan to achieve this goal. At OVERTURES we aim to be able
to execute the website strategy, maximizing your
website's efficiency. Once we have gone as far as we can with the
original strategy, we will then further refine this to:
- identify the pages, content or
navigational elements on your sites that may require modification
to improve their effectiveness
- fully understand your Web traffic
reports, and how to use them in evaluating your ongoing return on
investment
- analyze the traffic information to
find opportunities for future products and services (both online
and “real-world”)
OVERTURES's customers benefit from a
commitment to executing the website strategy, in
order to ensure maximum return from the web site.
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OVERTURES InfoTech
